EmpoweringWorkPractices, a San Francisco Bay area HR consulting firm, recently turned to Teamworks Communications to help them clarify their service offering, define a unique positioning for their consultancy, and present a memorable and distinctive personality in an easy-to-use web site and blog. This new online property was also designed to support lead generation and prospect education activities.
EmpoweringWorkPractices (EWP) offers human capital management solutions for social sector organizations. EWP takes a holistic approach to their work by providing solutions that build the capacity of an organization’s staff to take on more equitable practices which will help them to scale, achieve their mission and deliver consistent results. As a result of engaging EWP’s services, the decision-making confusion in an organization is reduced, thereby improving staff members effectiveness and enhancing innovation.
An integrated online solution for content marketing.
To accomplish EWP’s objectives, we designed, developed and deployed an integrated communications program that included: a brand positioning, a brand graphic identity, a new web site and blog that enabled interconnections to their social media accounts, and search engine optimization to improve their search results ranking.
The site was built on the open-source WordPress CMS platform and provided a comprehensive prospect education and information resource for EWP’s service offering. The site also provided the ability of numerous authors to securely and easily contribute new content to foster thought leadership in their social sector category. EWP’s ongoing content contributions and posts to the new blog will help to position them as experts in their domain of human capital management solutions.
Steve Scheier, Founder and CEO of EmpoweringWorkPractices added:
“Teamworks Communications helped us with more than the launch of our brand. They provided the acceleration for the growth our of our consultancy.
From developing our identity to refining of our messaging to creating our website and blog, they architected and built a unique and differentiated online presence for us that our customers have praised.
Their guidance helped us focus on delivering valuable content in a clear, easy-to-use, socially enabled online property that met all of our requirements and surpassed our expectations.”
Time to take your brand to the next level with online marketing?
Would you like to improve the content, visibility and performance of your web site with a solution that optimized for search, integrates with all of your social channels and provides the opportunity to position your business as a thought leader? Just contact Paul Pruneau at Teamworks Communications, Inc. to learn more.